The Arts and Cultural Institutions

Australian Comedy Festival
www.worldsfunniestisland.com.au
Cockatoo Island, in the middle of Sydney Harbour, was the location for the new Sydney Comedy Festival - World’s Funniest Island on the 17& 18th of October 2009. Creation and implementation of marketing strategy with extensive cross promotion, niche marketing and above the line campaigns. Over 16 000 people visited the festival over two days, the first of its kind in the world.

Events NSW and NSW National Parks and Wildlife Service

Sydney Harbour Island Hopping
www.harbourislandhopping.com
Creation and implementation of an awareness building campaign and marketing strategy to promote the annual opening of four of Sydney’s iconic Harbour islands revealing Sydney’s diverse natural and cultural heritage during October 2009. Part of Crave Sydney - a major celebration of Sydney’s unmatched way of life, offering 31 days of food, outdoor art and fun, Sydney Harbour Island Hopping is a co presentation with Events NSW and NPWS and attracted over 6000 people to numerous events around the harbour.

Australia Council for the Arts

Literary Magazine collaboration
The Literature Board of the Australia Council hired JBMANDM to assist key literary magazines and journals to promote their activities in a collaborative method. A workshop was been conducted with 10 magazine editors to assist in the creation of the marketing strategy to increase the visibility and circulation of each magazine with the aim of raising the profile of this aspect of Australian publishing culture.

Venice Biennale 2007 & 2009
www.australiavenicebiennale.com.au
Marketing consultant for established and emerging artists representing Australia at the Venice Biennale. Design and implementation of marketing campaign including stand alone website design and build, creation of publications, awareness building program and event management.

Undergrowth Australian Arts UK
www.undergrowth.org.uk
Marketing consultant for the two-year program of Australian contemporary arts in the UK in 2005 - 2007. Awareness building program created and implemented to promote Australian artists touring in the UK. 

Department of Foreign Affairs and Trade and the Australia International Cultural Council

In2Oz - Creative Australia
www.dfat.gov.au/in2oz
Marketing Consultant for IN2OZ, Australia's cultural diplomacy program in Indonesia in 2008. Awareness building program created and implemented to promote Australian artists touring to Indonesia.  

Other Clients

The Seymour Centre
www.seymour.usyd.edu.au
Marketing consultant for various productions throughout 2007, 2008 and 2009. Creation and implementation of marketing campaigns for show's such as La La Luna, Times of My Life, Door to Door, Address Unknown and Chocolate Monkey. Additional marketing consultation for independent hirers of the venue.

REPORTAGE
www.reportage.com.au
The Reportage festival is Australia's leading showcase of photojournalism and documentary photography. Creation and implementation of marketing strategy, sponsorship development and event assistance.

Leigh Warren Dancers
www.lwd.com.au
Marketing campaign implementation with extensive cross promotions for SEVEN, a danced tale of seven people who share a common desire to find true love in the theme of Snow White and the Seven Dwarves.

Blackbird Productions Steel Magnolias
www.blackbirdproductions.com.au
Strategic marketing consultancy for the stage play of Steel Magnolias including sponsorship creation and liaison, extensive niche cross promotions with above and below the line campaign management.

BITE – best of Independent Theatre
www.bite.net.au
Creation and implementation of extensive marketing campaigns and creative input for Sydney's best independent theatre productions from the last two years that returned for main stage seasons at the Seymour Centre.

Monkey Baa – Theatre for Young People
www.monkeybaa.com.au
Creation of a strategic long term marketing/branding campaign to build brand awareness with a specific focus on International touring. Advice on marketing materials, especially website and EDM creation.

Actors Centre Australia
www.actorscentre.com.au
Engaged to increase overall awareness of the company and encourage patronage.

Alister Spence Trio
Alister Spence Trio on Myspace
Advice and exploration of touring options throughout Europe and Asia. Promotion of local gigs in Sydney

Message Sticks Indigenous Film Festival 2008
Marketing and promotion for Message Sticks Indigenous Film Festival National Tour 2008 & 2009.

Sydney Opera House
Manage and implement all aspects of campaign marketing including - production of all marketing materials, advertising, budgeting, distribution, web, direct mail, cross promotions, event management and supervision of designer and publicist for the following productions:

Adventures in the Dark – a contemporary performance program of Australian and international performance. 10 campaigns managed.
Message Sticks Festival - a two-week celebration of contemporary Indigenous arts
Dance Tracks #2 – a cross-cultural collaboration featuring Indigenous dance and music
Foreign Aids – political satire performance
Symphony under the Sails – outdoor classical music concert
Incognita – Stalker Theatre Company’s production of dance, acrobatics, theatre and aerial choreography
Paul Capsis – Cabaret style performance
Through the Wire - a verbatim theatre work about refugees and their Australian Detention Centre experience.
Fagaala – design and implement marketing campaign this contemporary dance company from Senegal.

The Deadlys
http://deadlys.vibe.com.au/deadlys_new/index.asp
Marketing, development and event management of Australia's only national Aboriginal and Torres Strait Islander music, sport, entertainment and community Awards.

The Gallipoli Club Memorial Art Prize
Marketing campaign creation to raise awareness of this annual prize for artists.

D‹ART06
Marketing campaign for dlux media arts, one of Australia’s premier screen and digital media arts festival.

UNICEF – Unified
http://www.unicef.com.au/
A national dance gala for UNICEF. Marketing campaign for this one off event working with six of Australia’s leading dance companies to raise funds for UNICEF.

Australian Brandenburg Orchestra
Marketing subscription seasons and the single ticket campaigns for individual concert performances.

Tasmanian Symphony Orchestra
Marketing for NSW and ACT concerts.

Tracey Redhead Branding advice for Australian tour and CD launch.

Association of Independent Record Labels
Membership development and rebranding, production of marketing materials, supervision of PR. Brand Marketing and promotion of Australian independent music, domestically and internationally. Production and marketing of compilation CD’s. Manage and supervise direct mail campaigns.

The Bell Shakespeare Company
Event management, marketing and corporate sponsorship for the company’s two gala black-tie fundraising events in Sydney and Melbourne involving an auction in both cities

www.fuel4arts.com
Development of national loyalty program and comprehensive membership benefits.

Belvoir Street Theatre
Marketing of various productions.

Brink Theatre Company (SA)
Marketing of various productions.

Museum of Sydney
Concept development, marketing and implementation of inaugural membership program.

Brett Whitely Foundation
Membership evaluation and development.

Historic Houses Trust of NSW
Membership development.

Song Division
http://www.songdivision.com/
Marketing strategy creation, branding advice, creation of marketing collateral and implementation of direct mail campaign.

Music Managers Forum (Australia)
Branding and sponsorship development.

The Hong Merchant
Marketing various exhibitions by Chinese contemporary artists.

De Quincy Co
Marketing Strategy for 'No Cold Feet'.

 

Corporate

Adair Marketing
Cross promotional marketing strategies and implementation for clients including Coles Myer, Goodman Fielder, Liquorland and Royal Doulton.

Afghan Interiors
Marketing and business development.

GuinnessUDV
Event Management and production of Video for presentations.

Commonwealth Bank of Australia Research and analysis of SME business banking markets.

Inside Story
High level, in-depth research and analysis for blue chip organizations.

Seiko
Design and implementation of Australian wide trade promotion via a scratch and win mechanic.

Sanitarium
Design of consumer promotion.

Milson's and Jasper's Restaurants
Development of marketing strategy.

Inside Story
High level, in-depth research and analysis for blue chip organizations.

Value Added Creative
Marketing consultant for loyalty, retention and consumer sales promotions.

Festival and Events Association
Marketing and promotion of the association with an emphasis on membership development.

The Pokolbin District Vignerons Association
Marketing and Promotion of 'The Art of Wine' - a series of wine tastings in art galleries.

Benwarin Winery
Marketing Strategy development.